Anti Pigmentation Serum
A daily brightening serum that goes after dark spots, melasma and post-acne marks — made with melanin-rich, South Asian skin in mind.
- ✓Fades stubborn dark spots
- ✓Softens melasma
- ✓Clears post-acne marks
- ✓Evens uneven tone
- ✓Made for South Asian skin
- ✓Brightens without bleaching
My skin looks clean and clear now
— Emaan RazaRead →My skin looks clean and clear now
The uneven brown patches on my cheeks have faded so much. People keep asking about my skincare. Absolutely recommend.
Cheeks look so much clearer
— Neha AslamRead →Cheeks look so much clearer
The blotchy uneven patches on my cheeks have faded noticeably. My skin looks clean and uniform now. Very happy.
Helped my post pregnancy patches
— Maryam ZaidRead →Helped my post pregnancy patches
Got dark patches after my pregnancy. Two months of use and they're much lighter. Safe feeling and non irritating.
This serum fits perfectly into my skincare routine. It feels gentle, layers and well with mo...
— ManahilRead →This serum fits perfectly into my skincare routine. It feels gentle, layers and well with moisturiser and keeps skin looking fresh all day
Slow on deep melasma but improving
— Rabbia AnwarRead →Slow on deep melasma but improving
My melasma is stubborn and deep, so progress is gradual, but it is lightening. Patience and daily SPF are key.
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The formula
The actives — and what they do
Azelaic Acid
Fades dark spots and post-acne marks while calming redness and bumps.
Tranexamic Acid
Targets melasma and stubborn, hormonal pigmentation at the source.
Niacinamide
Evens tone, refines texture and strengthens the skin barrier.
NanoWhite™ — Arbutin + Glutathione
A brightening trio that helps stop new pigment from forming.
Supported by Centella Asiatica and a botanical extract blend for barrier health and calm.
Full Ingredient List (INCI) +
Aqua (Deionized Water), Azelaic Acid, Tranexamic Acid, Niacinamide, NanoWhite™ (Glycyrrhiza Glabra Root Extract, Arbutin, Niacinamide, Glutathione), Centella Asiatica Extract, Propylene Glycol, Propanediol, Darkout™ (Dictyopteris Polypodioides Extract), HydraFence™ (Yeast Extract, Lecithin, Glycerin, Water), 3M3 Whiteris™ (Niacinamide, Ascorbyl Glucoside, Glutathione, Arbutin, Undecylenoyl Phenylalanine), Alpha-Arbutin, Glycerin, Punica Granatum Extract, Sodium Hyaluronate, Glycine Soja Seed Extract, Citrullus Lanatus Fruit Extract, Hamamelis Virginiana Extract, Cyanocobalamin, Fragrance (Parfum).
How it works
The lightweight serum sinks past the surface instead of sitting on top.
The active complex travels down to where the excess melanin sits.
Azelaic, Tranexamic & NanoWhite™ disperse the clustered pigment.
Spots fade from within and skin looks visibly clearer and more even.
Watch the pigment fade as the actives get to work.
What to expect
A realistic picture with daily, consistent use:
Skincare results build gradually and vary from person to person — use it daily and give it a full cycle.
Treatment. Not a fairness cream.
South Asian skin produces pigment more readily, so marks stay longer. These actives are the gold standard for deeper skin tones — they clear excess pigment without touching your natural tone. And there is nothing else in the bottle:
The texture
Colour
Where the formula sits — light to heavy
A red-tinted liquid serum — thin and fast-absorbing; it sinks in within seconds and leaves no colour behind.
See how fast it sinks in.
2–3 drops, morning or night — a little goes a long way.
Why start today
Without a targeted serum
- ✕Dark spots linger — and deepen with every sun exposure
- ✕Tone stays patchy and uneven
- ✕Random products, slow and unpredictable results
- ✕Harsh brighteners that leave skin dry and sensitised
With Anti Pigmentation Serum
- ✓A multi-active blend that targets pigment on several fronts
- ✓Tone visibly evens over a full cycle
- ✓One focused, lab-formulated step
- ✓Brightens while Niacinamide & Centella keep the barrier intact
4.7 average · 15 reviews
Real skin, real results
How to use it
Start on freshly cleansed, dry skin.
Dispense onto your fingertips.
Across face and neck, upward — avoid the eyes.
Moisturiser, then SPF by day.
For external use only · avoid the eye area · patch-test before first use.
Questions people ask
Yes — with daily use over 6–8 weeks. Azelaic and Tranexamic acids target both fresh and settled pigmentation.
No. It doesn't bleach or change your natural tone — it clears excess pigment (spots, marks, patches) so your own even tone shows through.
Yes. Use it at night; if you also use retinol, alternate nights at first. Always wear SPF by day to protect your progress.
It's designed to brighten without stripping, but skin is personal — patch-test before your first full use.
2–4 days across Pakistan — and you only pay when the parcel arrives.
Not sure it suits your skin? Message our team on WhatsApp — real answers, no pressure.
Start fading those spots today
Pay on delivery · 2–4 day delivery · easy 7-day returns
